When a business puts out content constantly, they are bound to strike gold once in awhile. This conveniently puts into view just why inbound marketing methods, which include content marketing, garner 54% more leads than traditional methods.
So why should you relegate a once-great piece of content to the history books? When small businesses put out an attention-grabbing blog post, they should basically spin it into a video.
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How about memes that get shared in all places? They can be reposted periodically and get that attention rolling in again. Do not think of great content as a single-use entity. It paid once before, so go ahead and use it again.
Small Business Advertising and marketing Plans That Will Not Break the Bank
Recycle Great Content
Every business that engages in content marketing has intermittent great pieces of content that basically get noticed. This can explain why inbound marketing strategies,such as content marketing, net 54% more leads than their outgoing counterparts.
So if you have had a fantastic piece of content treat you right before, why not bring it back around? If a small business creates a great blog post that gets attention, why not spin the content into a great video? Did a meme acquire more attention in a day than most posts get in a week? Why not repost it every now and then to get the same attention? Great content is not remanded to a single-use existence. If it worked once, be successful again.
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Mail Out Weekly Emails
People are fickle creatures. When we're not frequently reminded of something, we'll often forget. Understanding that, send out weekly messages to your email list. When doing so, however, ensure you have something crucial that you say. Sending a ‘when will we see you again?' email is simply inappropriate. Something should always be going on.
Hold a Class or Event
There are some people who find themselves simply unlikely to walk into a small company they don't know. After all, this would change if they saw a future event or class they were interested in. Restaurants could hold cooking classes. Sporting shops could host an archery competition.
Whatever the business, there is some event that can get individuals in the door. Additionally, community announcement boards should have no problem with posted flyers for these events.
Go big or go home works in a few marketing situations, but it is not just a steadfast rule. Be certain you don't allow simple yet promising ideas fall through the cracks.