Offline Marketing Ideas for Local Businesses
Local newspapers would like content to fill their pages, and through submitting an announcement, you are able to help ensure that your business gets a spot. Planning on having a big sale to celebrate a holiday? Have a press release written up. Are you reopening from a remodel or expansion? Send the details to the local news stations. What is better, local newspapers can release your announcement in print and online media.
Printed Material Still Works
Even with online technology providing numerous marketing methods, you very likely still see fliers in your mailbox or on local community boards. This is because, whatever you think of traditional marketing, printed material is still effective.
A simple flier, for instance, is often printed at a low cost and spread around any local targeted area. It has to also be noted that business cards are yet another type of printed marketing material that works magic. The fact is, for every 2,000 business cards given out, a company’s sales boost 2.5 percent. Lesson learned: print works.
Establish Press Releases
Even when everything that happens in your business may not be newsworthy, some events unquestionably qualify. Will you be offering a Veteran’s Day discount for current and former service members? Create a press release. Planning a sale to celebrate an expansion? Local journalists may believe it is deserving of the newspaper. Better still, local newspapers will frequently publish these stories in the paper and online.
Engage in Guerrilla Marketing
Guerrilla marketing is a method of marketing your company that is outside of the conventional methods. It is usually thought that this is only prosperous if it is so extravagant that people must notice it, but thankfully, this is simply not the case. Anything from leaving a branded pen at the local bank to working with different color Post-It notes to develop a mural can be effective if it gets people to take note.
There is not any doubt that marketing has moved mainly over to digital media, but that does not always mean older technique don’t work. As long as you get people’s attention you’ve got a successful marketing device, regardless of the platform.