5 Ways to Employ Social Proof in Your Marketing

There's something elemental in the impact that others have over the sales process. People want to know that they are not on their own in liking or purchasing a product or service, and will crave the opinion of complete strangers in order to help give them enough...

Why You Need to be Using Online Coupons

We hope you haven't made the mistake of thinking that online coupons are no longer a viable method to use in your marketing mix, because you could be making a costly mistake! There are more sources now to access, and consumers have gotten used to looking and searching...

What’s in your Marketing Plan for 2015?

If you've not yet devised your 2015 marketing plan, don't despair, there's still time, but the earlier you get on this, the more effective it will be for your business this year. Knowing the direction we're headed is obviously a good idea, and with something as...