by Red Jun | Jul 7, 2015 | Email Marketing
It's a well-known fact that emails that don't get opened never get acted on. Now that we've had our daily wisdom from Capt. Obvious, it's time to really look at what types of email subject lines can result in higher open rates and subsequently, more actions taken on...
by Red Jun | Jun 23, 2015 | Email Marketing, Small Business
Perhaps the best Gmail feature that Google has been testing for years is one you might not even know exists: Undo Send. It delays sending your email for a few seconds after you click Send, so you can take it back if you, for example, spell someone's name wrong. After...
by Red Jun | May 26, 2015 | Email Marketing, Small Business
It's obvious that one of the biggest keys to long term success online is by making use of nurtured customer and prospect email lists. And the odds are not ever in your favor: your list will lose around 22% efficacy annually, so it's your responsibility to make sure...
by Red Jun | Nov 11, 2014 | Email Marketing
You know the drill: you opt-in to someone's list, and soon you receive a confirmation email from them, welcoming you to the list, newsletter or whatever you just signed up for. The fact that we are expecting these emails is a primary reason why they are usually...
by Red Jun | Oct 21, 2014 | Email Marketing
Keeping up with all of the trends in marketing could be a full-time task, and it's no different with email marketing. Over the last several years there have been changes made that only make an already effective technique even more so. However like all business models,...