Check Out These 10 Email Marketing Best Practices

Keeping up with all of the trends in marketing could be a full-time task, and it's no different with email marketing. Over the last several years there have been changes made that only make an already effective technique even more so. However like all business models, there are some best practices you'll want to follow to get the best results possible. Let's detail some of those for you here and now.

Here are what we consider ten best practices for email marketing right now

1. Use short, attention grabbing subject lines – Avoid spam words, and be sure you are being bold without straying off into untruth. Tell them what to look for.

2. Optimize your emails for mobile – Since now as much as 67 percent of all emails are being viewed on a mobile device, if you're not doing this you are losing ground.

3. Let them know who it's from – Having a bland perfunctory “From” address can result in your emails never getting opened. Make it recognizable.

4. Utilize several calls to action – If you really want the click, sell it, and make sure you have one of these above the fold.

5. Make the body text brief and to the point – No one is planning on reading a thousand word email, so don't be that guy! Say what you need to say, using bullet points if you have several points, and ask them to click elsewhere for more.

6. Utilize videos and images – Videos and compelling imagery will often make the case your words won't. Everyone likes to view, so be sure and give them what they want.

7. Benefits over features – No one wants to know the specific features of your gizmo or service; they want to know how it will make their life easier, and how fast!

8. Don't send too little or too much – This is one you need to test, as all audiences are a bit different, but rest assured that once a month is too little, and a dozen times a week is too much.

9. Social sharing is a must – Be sure that your emails are able to be shared socially, as this can increase their reach many times over.

10. Create compelling content – Delivering valuable, timely content your readers can use will do you more good than almost any other of these best practices. Become somebody they would like to hear from, and you're halfway home.