The Basics of Landing Page Optimization

Regardless of whether the goal of your landing pages is to sell a product, or just collect an opt-in email address, the importance of landing page optimization cannot be over emphasized. However this component of the sales process has become the forgotten stepchild of...

Google Phantom: Is it Real?

A short time ago Google rolled out the latest of their search engine algorithm updates, this one mysteriously dubbed Phantom. Many people still have no clue this occurred, and for good reason. It literally flew under the radar. Many search algorithm updates create...