A tank did amazing things in the hands of the Governor, and Rick's assault rifle can save the day. Neither of these characters, however, ignores the simple things. Baseball bats and car trunks both are simple, but they have both been utilized to wipe out zombies.
Timing is basically Everything
AMC clearly made a great move by releasing The Walking Dead on Halloween in 2010, but the survivors on the show also realize how essential timing is. Despite what they're doing, they know to be indoors before nighttime.
For small businesses, timing is also essential in online marketing. For instance, were you aware that 17 percent of Facebook likes all take place on Fridays? How about the fact that posting after 8 pm or before 8 am can reduce your reach? In the apocalypse and social media, timing is imperative.
Related: Knowing When Its Time to Change a Marketing Strategy
Do Not Forget the Simple Things
Sure the Governor did very well with a tank, and Rick having an assault rifle in his hands cannot be stopped. However, it doesn't mean they forget the simple things. Daryl's crossbow and Michonne's katana are simple, but they perform.
Remember this when considering your online marketing. Whether it is a funny meme or a simple picture of your best product, consumers sometimes don't need extras to stay happy.
Related: 5 Tips For Creating A Small Business Marketing Plan
Be Ready to Adapt
If there is one thing survivors on The Walking Dead have had to do, it is adjust. From coming to terms with a reality where the dead walk the earth, to growing past the “do no harm” mantra that Rick naively had when first awakening, it is obvious that adaptation is essential for survival.
For a company, this holds true as well. As ad blockers become more prevalent, you will need to reassess your pay-per-click budget. If a new social media platform begins to gain steam with your target demographic, it may be time to start shelling out some money on the platform. Adaptability means endurance, in both the actual and The Walking Dead universes.
The Walking Dead has taught us much about zombies, but local business owners also learned a few lessons. By focusing on these aspects, your online marketing strategy can make it through any apocalypse.