Remember when LinkedIn was that place you visited whenever you wanted to either post of look for a new job? It's so much more than that now, and for small businesses, it is now a powerful tool for branding and networking your company.
LinkedIn helps you brand, is a terrific place to post pillar content, and gets your name and brand face-to-face with people you'll want to work with.
Let's look at 5 tips for helping your small business get a better footing on LinkedIn.
5 Tips for Small Businesses on LinkedIn
Utilize your profile – Your attempts at using LinkedIn for branding will ultimately be hindered if you aren't taking full advantage of the tools the platform has to offer, foremost among these your profile. Use the rich tools available here to provide a full and complete picture of your business.
Use great images – Take every opportunity to inject visual content into your LinkedIn content by making use of images, videos, presentation and more. People react to visual far faster and better than mere text.
Get involved in groups – It's an undeniable fact that those who get involved in groups on LinkedIn have about 4X more profile views than those who don't. Moreover, it's a prime chance to showcase your authority and expertise in front of a highly-targeted crowd.
Do the work of connection – The fact remains you have to put out some effort to have LinkedIn work well for you. Posting terrific content, being available and helpful, and branding yourself here will pay great dividends.
Use LinkedIn Company Pages – This is a great way to showcase your small business on LinkedIn. Use it as another social property supporting your main site, and drive visitors to it from your company page.
Another choice resource that is available to you to help you on this platform is LinkedIn's small business helps. Make sure to make use of these free resources to help your business grow in authority on LinkedIn.