In order for any small business to stay relevant and competitive in today's competition business environment, it requires a reasonable and viable marketing strategy.
Fortunately today it's easier than ever to market your business online. That said, marketing a small business with a small budget can be quite a bit tricky. Free and low cost takes more time and effort, but the opportunities are there. Let's show you some basic, effective and best of all low-cost ways to market your small business.
Effective ways to market your business on a tight budget
Use Social Media – Social media has dramatically changed all facets of human life. Due to the millions of active users on social media, social media has become a honeypot for many small businesses. The first step towards reaping the benefits of marketing in social media is opening social media accounts such as Facebook, Twitter, or Instagram. One great way of ensuring that you effectively use social media avenues in your marketing plan is by posting engaging, relevant, and informative content.
Set Up a Website – Websites play a center role in marketing and advertising small businesses. If you don't have a website, putting one up would be a prudent move. However, if you don't have the funds to hire a designer, perhaps engage a student to put up a simple WordPress site on your own domain with your own web hosting. This will at least ensure you are building an asset for your company. Never opt to put your business on a platform you don't own.
Get Awesome Business Cards – Another business staple, a card will help you reach those who may not be as savvy online as others. It can also be a great tool for lead generation. Our sister company, Joe The Goat Farmer, has a variety of free business card templates for you to download. Check out their freebie section here.
Attend Local Events – Networking is very advantageous when you want to market your small business. Attending local events is one of the ways of networking with people that are in the same business. Before visiting any local event, make sure you have those new business cards in hand!