Just because there is a large event occurring soon doesn't mean you have to attend it. While doing so would be recommended, it is important to recognize that not every events are focused on all local businesses.
Making use of Local Events to showcase Your Business
How much good would a comic book store owner do, for instance, if he set up a table at a local jazz festival? If that same owner lived in an area where a comic fan conference were occurring, though, they would have a great spot to established shop.
Create Your Individual Events at Events
When you find the right event to market your business at, you should immediately start constructing your own event. Whether you advertise that there will be a contest at your booth or play simple games with no cost prizes, the goal is to get people fascinated with your event within an event. Market your own creation far before the actual event, and people will make a point of seeing your booth.
Related: Offline Marketing Techniques that Actually Get the Job Done
Keep Social Media Engaged Throughout
There was once a point when you would mention events at your booth with a sign, and while you can still do this, you should also get social media involved. Twitter is a great real-time correspondence tool, and with over 320 million monthly users, you can definitely reach your group of fans.
Send out tweets as events happen and upload photos of what is going on to your Facebook. Fans will see these live, and it may just bring them to your booth.
Local events are a prime opportunity to let others know what you are. Do not waste this opportunity by not being well prepared.