The Benefits of Guerrilla Marketing for Local Businesses
Guerrilla marketing is here to stay, and if an agency is on a shoestring budget, they have a great possibility to get major attention. The great benefits of guerrilla marketing are hard to ignore, so it would make no sense for a local business to not benefit from these tactics.
Creates Potential for Viral Marketing
Blendtec started a guerrilla marketing campaign where they simply recorded themselves destroying certain items, such as cell phones and markers, in a blender. A few years later, they have over 890,000 subscribers. Not every guerrilla marketing approach will pay off huge, but if one does, the results could be life-changing.
Guerrilla Marketing Draws in Millennials
In 2015, it was forecasted that there would be 75.3 million Millennials in America. This means they overtook Baby Boomers and became the leading living generation in the country. It is statistics like this that make it visible how fundamental it is to market to Millennials.
Related: How to Market Your Company at Local Events
Luckily for companies aiming to begin guerrilla marketing strategies, Millennials will follow. A full 78 percent of this generation says they prefer giving business to brands they engage in face-to-face interactions with. Since this is exactly what guerrilla marketing targets, businesses have a new tool to bring in this exploding demographic.
Guerrilla Marketing Spares Money
Some corporations go all out when it comes to guerrilla marketing. The Red Bull jump from space, as an example, undoubtedly costed lots of money. This does not mean, though, that all guerrilla marketing is costly. From edgy window displays to sidewalk chalk art, a wide range of guerrilla tactics can cost little to nothing.
Related: Offline Marketing Techniques that Actually Get the Job Done
Guerrilla marketing isn't going anywhere, and for local business owners on a budget, it presents one of the greatest opportunities of getting widespread attention. Once a company owner understands all of the benefits it offers, they would be doing themselves an injustice by not considering guerrilla marketing techniques.