Advertising is one of the hardest, yet essential, aspects of running any local business. Depending on the industry, marketing and advertising strategies can take up huge chunks of a company's revenue. In fact, some startups spend 50% of their sales on marketing in the first year alone. Happily, there are numerous methods that can make any marketing budget go further.
Never Hesitate To Outsource
Far too many companies, both new and seasoned, spend their marketing budget on endeavors they can only hope will work. Along the way, they often spend exorbitant amounts of time getting their tactic off the ground.
This time can be better spent improving the company. This is why budding entrepreneurs should never be afraid to outsource some of their marketing and advertising tasks.
Never Get Rid Of Old Content
If you are building superb content, you will find that followers on social media get the word out for you by sharing and retweeting. One costly mistake that some organizations make, though, is thinking that they need all new content, on a regular basis.
While it is a fact that new content that provides value is crucial, don't simply forget older content that did well. If a post happened to go viral, take note of that fact and wait ninety days. After the excitement has died down, repost the blog, video, infographic or whatever the content was. Recycling old content is a great way to get value without spending extra income.
Seek Out Local Company Awards
Almost every city has yearly awards that grant distinction to the “best of the best” in the local corporate environment. As a local business owner, you can apply to be considered for these awards. A win would likely increase brand visibility, but even being nominated can go quite a distance in getting local attention for free.
Any small business would be hard-pressed to successfully market their enterprise without spending a dime. Even still, by following the previously mentioned helpful hints those dimes can go a lot further.