How Small Businesses Can Get Media Attention
Local stations rarely seek out firms for stories “just because.” A business that manages to get involved in news that is currently taking place, though, can easily gain a bit of local airtime. Being willing to do an interview at a local event will surely pay off, but there are other approaches that will work too.
Steal Present-day Fads
Twitter hashtags and trending topics on Facebook can get small social networking pages in front of the masses. Naturally, a small business should never blatantly hijack a news story that has nothing to do with them.
If a large blizzard has just come through town and an entrepreneur owns a snow shoveling service, though, posting about the subject and using popular hashtags could be appropriate.
Be Proactive In Community Occasions
Local newscasts do not often go out looking to concentrate on small or mid-size businesses. If a business happens to take part of the news that is already occurring, though, it only makes sense that they might get recognized. Attending events and being open for an interview is wonderful, but there are other methods to go about this as well.
One key method of getting involved in the news of the day is to sponsor an event or team that is essential to the area. Reporters are often willing to speak with local business owners who are willing to spend to aid their community. Want to get seen in the local news? Become involved in local events.
Reach Out To Area Journalists
Many businesses hope they will just get lucky and fall into a popular news story. There is no reason to wait to get noticed, though. Try not to be afraid to email local newsrooms and journalists to let them know if the corporation is involved in something newsworthy. The worst they can do is decline.
Marketing on local stations can be helpful, but why bother if it is easy to get noticed for free? Take these hints into account, and if something seems newsworthy, don’t just sit around waiting for the media to take notice.