Words matter, and nowhere is that more obvious than when it comes to the words you prefer to close your sales with. Very often a single word or phrase will kill the deal, and you're left holding the bag. (Literally!)

Often closing a transaction hinges on so very little, and the cold fact is that even a single word can make a difference. It can sway a prospect's decision either for or against your product or service in just a few syllables.

That's why it's crucial to ensure we are capitalizing on this opportunity. Let's examine some words and phrases that can get more conversions for you.

5 Types of effective phrases that sell

Using the Assumptive approach — Asking the prospect “How many of these do you want today?” assumes the prospect is purchasing and puts them in another mindset entirely, one in which they are on the road to delivery, and no longer deciding. If you've done a good job of selling prior to this, this works well.

Direct close — Sometimes the simplest way to seal the deal is by asking directly for the sale. Assuming you've answered all possible objections (that you know of) you can be bold and make a direct ask. Try not to be aggressive or pushy, as that will have a negative effect.

Fear of loss close — Nobody wants to miss out on something that will truly help them, and this close works best when the cost of not buying is more than the cost of the item. Fear works wonders, particularly when the market is competitive.

Friendly close — The “Would you like me to help you with this?” close presents you and your products in a non-threatening, non-salesy manner, and helps lower defenses and resistance to a sales pitch.

Alternative close — Oftentimes if you have several products that may fit the bill, you can “help” the customer decide by phrasing your copy like “So after looking at which fits your needs better at the moment, do you want to go with Product A or Product B?”