It's probably not earth shattering news that video is taking the online world by storm, and in fact Cisco Systems is predicting that by the year 2017 more than two-thirds of all web traffic will be video.
This is both negative and positive for marketers, since on the one hand we know that video helps conversions by a large degree, and can help you find a far wider audience by virtue of their viral and sharable nature. Then again, when you are at a loss as to what type of videos to produce, or feel as though you don't have anything, inaction follows and you miss out.
To avoid that second scenario, we've compiled 7 great ideas for your business to produce videos that will be of interest to your audience.
7 Types of Videos for your Business
Product Demo – Recording a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.
Rolling out New Products – If you are launching a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.
Tutorials – One of the most-loved uses for consumers is the tutorial video. Creating a video that shows the entire process in depth will get you many satisfied and return customers. These are also valuable as lead gen tools.
Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward supplying the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.
Tips and How to's – Videos showing tips and advice on related aspects of your business will help you grow in authority and traffic.
Interview Influencers – Getting an interview with an influencer or thought leader in your market will help you grow in stature in your audience's eyes. It is also of use to the interviewee, as they get exposed to a new audience as well.
Webinar and Event Invites – Using a video to invite prospective customers to an upcoming webinar or live event is outstanding when delivered through a video. Don't be too embarrassed to be a little outrageous or innovative here!