If you've ever been on the customer side of making an online purchase (and I'm guessing many of you have) there's a page that you see which few internet marketers think about due to the fact that they don't actually see it on a day to day basis. In addition, this page is type of an after-thought, a discard. It has no way of generating a sale because the sale is already made, or does it?
I'm referring of course, about the “thank you” page or whatever it is that you wish to call the page that pops up confirming an order or purchase has actually been processed. Heck, call it the “confirmation page” if you desire, it's that irrelevant, right? Wrong.
Photo Credit: Ross Merritt/Flickr
A Missed Opportunity for Engagement
The reality is, no, a thank you page will not assist your Google positions and no, it won't work as a landing page. However exactly what it will certainly do is achieve a couple of basic goals:
1. It lets the consumer understand that their order has actually been processed or taken 2. It lets the client know what they have to do next (e.g. inspect your email for the eBook) 3. It lets the consumer know that they are appreciated by thanking them.
Most of the times, this is all a thank you page accomplishes. Appears legit, no? Well, the above is in fact a below-average thank you page and if that's all yours is doing, you need to rethink your general strategy.
Out of Sight, Out of Mind
The trouble isn't constantly that you don't care about this page; it's more that you do not see it so you do not think of it. Sadly, this is an issue since it's the last thing that your customer sees from your web site. It's the tootsie roll center of the tootsie pop. It's the taste in their mouth that they walk away with.
With that in mind, there are a couple of easy things that you can do to enhance the engagement factor on your thank you page so that your customers are more apt to keep in mind you fondly, engage with your brand name and other products, not ignore your emails and most of all, return and recommend you to good friends.
Ways to Increase Engagement on Your Thank You Page
Promote Your Latest Blog Posts
An easy listing of your newest post with a connected to your blog site is an excellent means to let your consumer understand that you have one while likewise producing another in-road into it. Attempt to have a variety of post noted up there on the thank you page to increase the opportunity that one of them will certainly catch your customer's eye.
Social Media Widgets
You must also have your social media connection buttons up there so that your customer can like you on Facebook, follow you on Twitter or subscribe to you on YouTube. Whatever social media networks you are on, be sure they are represented on your thank you page.
Link to Review Site
The easiest and best connected to place on your thank you page is a Google+ evaluation link. This just asks the consumer to leave an evaluation on their transaction (or previous deals with your site). They do not have to leave the thank you page to write it, which is a big plus, no pun intended.
Testimonials
Finally, give a bit of peace of mind and include some excitement to the purchase. Having some great testimonials up there will get your new conversion pumped up about exactly what they just bought, therefore enhancing the opportunity that they will certainly run and inform their pals and.
household.