The most popular football stars today are those who aren't afraid to let their personalities stand out. From Peyton Manning's down-home personality to Drew Brees' seemingly bringing New Orleans out of a depression following Katrina, fans appreciate seeing a human side.
Marketers need to remember this. Putting a face to the company will create a better bond with the general public. Making advertising videos featuring employees and interacting on Facebook can accomplish this.
Success Necessitates Teamwork
If any football player were to evaporate off the field, the entire team would suffer. This is the same with advertising and marketing platforms. Specifically engaging in social media, email or content marketing is just not enough. All of these techniques must be used as a “team” if a marketing plan is to be successful.
Not Everything Is Likely To Work Out
Football teams don't approach games anticipating a loss. Every play they make is part of a unique plan to “take home the gold” that day. As we know, however, this does not always work out. In fact, even the best plays can be wrecked by menial errors.
This is true in the marketing and advertising world as well. Implementing marketing plans that do not pay off is part of running a business. Just like in football, however, one must always get up, reevaluate the current course of action and change methods if necessary. One failed marketing plan does not always mean the game is over.
Marketing is one of the most significant aspects of running a business. And much like running a football play, it will need planning, hard work and a little luck. Remembering this can help an advertising and marketing strategy prove prosperous.