Chances are you've probably wondered how you can combine the huge reach and networking ability of social media with your email marketing. After all, email is still a top-notch method for marketing, and social media can deliver huge audiences you may not have been able to contact as yet.
So how exactly can we combine the massive reach of social media with the functionality and marketing potential of email? Here are 3 tips to get these two working well together.
3 Methods for Combining Email and Social Media
Deploy social media sharing icons in your emails – This really is easy to do, and can yield great results. Facebook and Twitter users are the best at sharing your emails, between 30-40% for every 100 emails opened. Facebook, Twitter and LinkedIn are tops for clicks on shared emails, averaging between 6.2 % (Facebook) and 7.9% (LinkedIn). Make sure to have these visible and prominent in your emails, because you want to encourage your readers to share. You'll be surprised at just how many are willing to do so.
Put opt-in forms on Facebook and Twitter – Now you can even mine your favorite social networks directly by adding opt-in forms directly in the platform. Obviously the same rules apply here, as you have to offer something deserving of someone giving you their email for you to add to their ever-growing email inbox. This can be a PDF report, webinar invite, a video series or your favorite lead magnet. This can deliver a brand new audience to your marketing that has not seen your offers yet.
Use Retargeting Campaigns on your Social Networks – While retargeting is the trendiest way to increase revenue, you can optimize this type of marketing by building retargeting lists of people who've clicked links in your emails, and thus build an audience to whom you can send ads and has already shown an interest in your offers. Kind of retargeting on steroids. Facebook and Twitter are the best places to try this tactic just now.
Utilize these 3 methods for combining email and social media and you'll soon see the power of combining these methods.