Write your copy with purpose – Remember, this is simply not a long form sales letter. You have a limited amount of time and room to get your message across, so use highly effective language bursting with perks to win here. The aim is to guide your reader to a desired outcome.
The obvious answer is, you would. Let us take a peek at 5 ways you can better optimize your landing pages for more conversions, whether for sales or lead generation.
5 Tricks for Optimizing Landing Pages
Succinct and to the point – Usually a landing page has one defined objective that you want to make crystal clear upon arrival. You need to tie in your search query with your headlines and copy. Use bullet points to emphasize benefits and vital information. Use clear, robust calls to action that leave no question what the reader needs to do next.
Choose your words with care – Include your main keywords and guide your reader to the steps you want them to take. You have limited space and time here, so economy is the word of the day. Try and use the most robust language you can.
Do not ignore conventional SEO – Items like title tags, descriptions and keyword intention also matter with landing pages, and can help them rank in Google's search results. Additionally, by utilizing good on-page SEO you are far more likely to get high relevance and quality scores from Facebook and Google with paid ads.
Test several iterations – Make sure to test many versions of your landing pages for headlines, images and color, among other things. While it can take additional time, it is an uncomplicated way to seriously boost your gains!
Use social proof and trust evidence – If you can fit in customer reviews, you should do so, and trust seals and badges are also effective. Every bit of trustworthiness you can insert will reward you.