Inbound marketing is the art of making customers seek out your content, and blogging is one of the most effect methods of this type of advertising. In fact, business-to-business marketers get 67% more leads when they maintain a blog. While this is a promising statistic, blog posts will only do well if you abide by a few rules.
Consistency is Key
In any type of marketing, it is important to remain consistent. This is especially the case, though, when it comes to blogging. Once people start utilizing your blog as a source of information, they will expect consistent postings. If they do not get them, they will likely look elsewhere. Additionally, an always up-to-date blog will really help your organic reach on search engines.
Focus on Search Engine Optimization
One of the big draws of blogging, and content marketing in general, is that it brings people to your business who may have otherwise never encountered it. This is done through effective search engine optimization. Keep this in mind when creating your blog. By using industry keywords and your location in the opening paragraph, keywords in headers and utilizing photos with those keywords in their file name, you can help move these blogs up the search engine ladder.
Make Your Blogs Scannable
A recent report found that consumers trust bloggers more than any source other than family and friends, but this will not matter if people are not reading your blog. To make sure your content is being seen, make your blogs easily scannable. Keep paragraphs short and use subheaders and images to separate content. This will be much easier to read, so people will stay on your page and develop that essential trust.
Blogging has become a powerful marketing tool. Make sure you are not dropping the ball by making simple blogging mistakes.