Almost anyone you talk to these days regarding Facebook laments on the subject of getting more people engaged on their Facebook business page. Often they will look to software for pumping up their Likes to get more traction, when in fact, a strategy based on sound simple tactics will work more wonder than they ever imagined.
Let's take a peek at 5 of the best practices for creating engagement on your Facebook business page.
5 Easy tips to make your Facebook page more engaging
Choose imagery wisely – The visuals you choose to use on your posts and ads make a big difference. Be sure they are all original and something you would share yourself. You can use Canva, it's a nice and simple tool for creating beautiful images.
Place a call to action on your cover image – This is a relatively recent one, and for the right offer or purpose, it works very well. First and foremost make it relevant and on topic, and you'll find you will be rewarded with more actions and engagement.
Optimize your page descriptions and About sections – This is your chance to tell the world about you and your company. Don't waste it! Make sure to include links to your other web properties, in addition to giving a clear picture of who you are and what you're about.
Publish frequently – Publishing infrequently is asking for mediocrity. If you're not interested enough to come around everyday, chances are no one else will be either. Show up, and when you find a post that gets a good response, consider promoting it with a paid ad.
Answer people – If there are queries, comments or inquiries expressed by your followers, be sure that you respond quickly. You should never leave them in the lurch. Giving them a feedback as soon as you can tells them that you are still listening and encourages them to visit your page often.
Doing these simple tasks can set you up for an engaging page that will keep visitors returning time and again to see what else you have to share.