It's been over a decade since the first smartphones hit the market, and mobile devices continue to transform the way people shop and do business. A recent report found that mobile devices account for three fifths (60 percent) of all time spent on digital media.
Business owners and marketers have put a lot of effort into finding ways to use the rise of mobile devices to their advantage. Nielsen released the results of survey where 83 percent of US online marketers plan to increase their spending on mobile ads in 2016. One of the best ways for marketers to take advantage of mobile marketing in 2016 is to use more mobile coupons.
The economy may have improved since the Great Recession, but people still love a bargain. Using coupons in mobile ads can get consumers to visit a website or shop at a local store. A new State of the Mobile Coupon Industry report from Koupon Media states that two out of three (65 percent) consumers redeem mobile coupons within 5 minutes. Continue reading..