Regardless of how good your competitors are, you can pulled ahead of them if you provide a personal experience. Unfortunately, time constraints can make it hard to provide rapid and personable responses, but with Twitter, this is easier.
Have Twitter set for mobile alerts on your phone. No matter where you are from that point, you can respond promptly to customers who ‘Tweet' you. Providing fantastic service will trump most advertising models.
Consider Posting Articles Right To Facebook
While it seems contradicting to use Facebook to marketing with Twitter, it actually makes sense in this case. Facebook is introducing Instant Articles, which allow small business proprietors to publish text content directly to the social media giant. As it turns out, Twitter is also making the move towards this style of content creation.
Making use of Instant Articles on Facebook now will help you discover the changes you will need to make when Twitter rolls out a similar tool.
Related: Content Marketing – Discover the Recipe for Viral Content
Work with Twitter for Customer Service
Consumers will overlook several benefits of your competitors if they get a more personal experience with your company. While it can sometimes be difficult to always be around to respond to customer questions, requests and complaints, Twitter makes it far easier.
Make sure you have Twitter on your mobile device set to deliver alerts. When someone interacts with your company take the time to respond. Not many marketing methods can outpace great service.
Set Up Online Sales Infrastructure
Maybe you haven't had the time or money to set up a “shopping cart” on your website. Thanks to Twitter, though, you will have the option to sell online in 2016. The site is rolling out a ‘Buy Now' function on Tweets, so this means your Twitter marketing strategies will come replete with the ability to immediately make a sale. Basically, start updating your Twitter strategy now.
Twitter has long been a marketing tool for organizations who understand offline marketing is slowing down. In 2016, though, new trends with the site will make the site vital to marketers.