When the bare fact is that more than 75 percent of us can't even part ways with our smartphone to visit the bathroom, it's time to understand we are without a doubt a mobile-obsessed generation. It has so intricately woven itself into our everyday lives that most of us can't remember a time when it wasn't so.
What does this mean for marketers and businesses? It means that mobile is no longer coming, it's here. Listed below are 5 observations that are happening now, and how you can benefit from mobile today.
5 Pieces of evidence that mobile marketing has arrived
- Google loves it – One of the most startling statistics we've seen is that over 65 percent of ALL searches get started with mobile. Given that is the starting point, it makes sense to make sure your business has a mobile presence, and the opportunity to capitalize on it.
- We already own lots of mobile devices – Does it surprise you to learn that the average person owns 3.1 mobile devices, and carries a lot of them around at all times? 85 percent of us carry a smartphone, another 65 percent a laptop, 48 percent tablets and 40 percent mp3 players. And all or most of these are linked to the internet continuously.
- Small business is still naive when it comes to marketing on mobile – Most businesses know they need to do something with mobile, but are unsure exactly what that is. They might even have made a mobile version of their website, but they're not optimized for mobile there or in their emails. This may come as no great surprise when you realize that 33 percent of businesses spend less than an hour a week on mobile marketing.
- Use Responsive design – Responsive design is a must when it comes to marketing with your mobile devices. Making sure you present well on the smaller screens while still keeping the vitality and intent of your campaigns is vital.
- Mobile simply gets more conversions – More than 90 percent of consumer's comparison shop using mobile, and a full 70 percent of mobile searches result in an action with an hour. That's the best reason yet to make sure you're on top of things when it comes to mobile marketing.