Too many people who run businesses view their website as nothing more than a headache that comes along with running their company. Due to this, you will frequently see hastily thrown together web pages that look like a high school student may have created them.
Be sure that your website looks experienced and runs smoothly. Research has shown that 40% of users will leave a page if its load time is over three seconds, so make sure it is as functional as it is eye appealing.
Here are two straightforward methods to build brand credibility:
Go to Industry Events
Whether it is a conference, formal event or just a speaking engagement, attending trade events can quickly develop brand credibility. This is particularly the case if you can get a well-informed speaker to give a presentation on your behalf. When you earn the respect of others in your industry, credibility from everybody is the usual result.
Generate Great Content
Even in the absence of other credibility-building strategies, creating great content can go a long way. Ensure that your videos, blogs, articles and other components of content are both informative and practical. If you do this, people will organically come across your company, and they will grow to trust your opinion. By making this happen, you are cultivating trust that simply can't be bought.
When thinking about marketing, you have to remember to focus on marketing yourself. Companies that successfully pull this off will build confidence in their brand that will keep customers returning.