Copywriting is really an art, and if you don't believe me, ask anyone who's been tasked to create a sales page. The interplay between words and emotion, products and psychology is an art, and should not be tried at home.
So what are the elements of great copywriting which will get us to this point? What precepts and tips will get our content to rise above and get noticed? Here are 7 copywriting tips to both help your content connect with readers, but also to get noticed near and far.
7 Copywriting tips that will make your content sing!
Become a storyteller – Crafting s great story that reels your reader into a universe they are desperate to enter will leave them looking to hear, see or buy more.
Focus on benefits – One critical mistake beginning copywriters make is to focus on features over benefits, which is of course bad, as all of us want to know what's in it for us!
Make it valuable all by itself – If your reader comes away with the feeling that they've already received a lot of value simply by reading your content, you've got them exactly where you want them.
Use questions to get to Yes – Getting your readers to agree with you puts them in the frame of mind to say Yes, as they're already doing so by agreeing with you. This will make it a far shorter leap to conversion when the time comes.
Get emotional – Connecting with your readers via emotion is a terrific way to get them on your side. This one is powerful, and if you can learn how to inject emotion into your copywriting, you'll be able to write your own ticket.
Make your content longer – Studies are showing that the pages that Google is putting on Page One these days are averaging over 2,000 words in length. Wherever possible, publish longer, in-depth content that will also help establish you as an authority in your field.
Get social – Make sure you are using social media to promote your content. Really encourage your readers to share to their social channels, as you just never know who may have some awesome connections that can help your incredible content go wide.