Develop Shareable Content
The technique of gaining huge returns on inexpensive content is to really make it go viral. This is obviously easier said than done, but it is in no way impossible. You first must make your content shareable. Just as before, easier said than done, but it becomes much easier when adopting the recipe for viral content.
- Social Currency
- Practical Value
Think Outside of Facebook
Dropping some ad dollars on Facebook certainly will help turn your content viral. It's also advisable to utilize Twitter which can oftentimes return exactly the same result totally free. It starts with looking for trusted voices in your industry and following them on Twitter.
Observe to find out which individuals take the time to retweet and respond to tweets. They are the influencers you need to focus on. Tag these individuals when sharing your focused content and hope they will think it is great enough to share. It's usually a smart idea to test run a piece of content on Facebook to check shareability before trying it out on influencers.
Think Beyond the Social Media Box Altogether
Despite the fact that Facebook and Twitter are clearly powerful resources,it is important to break away from these limitations. Sites like Reddit and StumbleUpon can drive just as much, or even more, traffic than typical social media giants. StumbleUpon, for example, recently made up over half the internet's referral traffic.
Simply by using social media and producing great content, you can make the tiniest marketing budget do wonders. We should never accept the fallacy that economical somehow means low quality.