Should Companies Work with Facebook Instant Articles?

Taking Analytics to another Level

Some businesses use ads in their articles to get additional earnings from third parties. If this is the situation, Facebook still allows the ads and will let you keep all revenue.

Furthermore, you can have Facebook insert ads itself and you will still get a major portion of the earned revenue. Instant Articles will also make certain that the ads are not “above the fold”, and this will ensure consumers aren't immediately hit with an ad upon clicking your content.

Sales Just From Clicks

This is essential because over 40% of consumers will get out of a page if it takes longer than three seconds to load. Usually, the aforementioned study found typical sites take 3.66 seconds. So in actuality, this tool will keep your users engaged.

Facebook Instant Articles allow users to read your content right inside of the Facebook app. By doing this, your articles will load much faster than if they had to load outside of the app. Actually, studies showed that Facebook Instant Articles loaded in under 300 milliseconds.

Related: What Does Facebook Instant Articles Mean for You

Consumers Will Always Be Engaged

If you are presently publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are harmonious with the most common analytics tools out there. Additionally, Facebook also offers their own user behavior analytics for Instant Article publishers.

Improved Analytics Options

Local entrepreneurs often post articles and blogs on their websites to bring in traffic. By using Facebook Instant Articles, though, users wouldn't actually visit the company's website.

While this may seem counterintuitive to a budding entrepreneur, this new social media resource could actually be advantageous.