Since SEO changes frequently it's incumbent upon us to make sure we are up to date on the current state of affairs in regards to on-page SEO for our sites.
There's more to this than merely dropping in a keyword every now and then: Google is constantly seeking ways to deliver better search results, and a byproduct of that is an environment where change is the only thing you can count on.
And so to ensure that you get off on the right footing as it regards your on-page SEO here are 7 tips you'll want to ensure get your full attention.
Related: Check Out These 10 Tips For Small Business SEO
7 On-Page SEO Tips that You Need to Integrate If You Haven't Already!
Title Tags and the page META Description – It's important to get this right: Google wants to see no more than 60 characters in the title tags, and less than 160 in the META description. Try to employ your main page keyword in both, and make sure your description is one that will attract a visitor.
Utilize your Keywords – the right way! Don't stuff your pages with them. In fact your primary keyword (the one in the title tag and description) should have a page density of between 1-3%.
Image tags – Be sure to tag your images ALT tags properly. This will also help your images to get indexed in Google images, and get you more traffic.
Related: Steps to Deal with Negative SEO
Employ internal linking – Be sure to link to relevant and useful content within your own pages, preferably using keyword anchor text to get there. This is a major signal for Google that you're trying to be of use to your visitors.
Optimize for mobile search – Beginning April 2015, Google is going to penalize pages that aren't optimized well for mobile. Since mobile traffic now accounts for more than 50% of all traffic, what do you think you should do?
Your business minutiae – Having an accurate privacy policy, contact us page and terms of service indicates to Google that you are a real business and is also a ranking signal.
Make your pages load fast! – Make sure your pages are loading as fast as possible because this is a signal that Google really looks at. Compress your imagery, and possibly even switch to better hosting if yours doesn't get your page loaded in less than 4 seconds.