There’s simply no way if you’ve been marketing for any length of time that you haven’t been advised that Facebook, and social media in general, is essential to your online success. I would say that’s totally true, but with one major caveat: you have to know how to use it, or you’ll come away believing that it is a useless time-wasting exercise in futility.
We’re here today to tell you that if you’ve embarked upon any sort of content marketing, you absolutely need to make sure Facebook is included. Let me explain why.
Why Facebook Must be a Cog in your Content Marketing Machine!
One of the biggest reasons why you’ll want to employ Facebook in your content marketing is the fact that they are on the cutting edge of what’s going on with mobile and video online.
Let’s take video, for example. They are second only to YouTube, getting an amazing 4 billion views a day.
In addition, they have four of the top eight non-game apps in the Apple store; Facebook, Messenger, WhatsApp and Instagram. We don’t need to tell you how popular these are.
Four Tips for Content Marketing on Facebook
Use images and videos – Using visual media as part of your content marketing on Facebook is probably the best use of your time, because the opportunity for these to be shared far and wide, extending the reach of your brand and message is unmatched.
Keep things short – It’s been proven that shorter posts get around 60% better engagement than longer ones, and this is primarily why you’re posting here in the first place, to create audience reach and new fans. This can be easy to do if you are basically leading your readers somewhere else.
Use Facebook paid ads – Facebook is turning into the paid ads weapon of choice, primarily because of their terrific targeting functionality. This is good, as you’ll want to use them to promote, and try your best not to get overly promotional in your content, as Facebook has pretty much declared war on brands promoting within posts, without paying for ads.
Promote blog posts on Facebook – One of the best tactics you can use is to announce new content, such as new blog posts via Facebook. This can easily drive loads of new visitors to your blog, and have them take the first step into your sales funnels!