Video Marketing Strategies for Local Business Success

Most are surprised to find out that very few brands, 24 percent to be exact, use video marketing, and this is a lot more surprising since 7 out of 10 marketing professionals say it converts much better than anything else. This means neglecting to use video marketing is simply inappropriate. If you do not have one already, get one started, and use these suggestions to make your strategy terrific.

Aim for the Optimal Time

Timing is crucial in every aspect of life, but you must pay special attention to it when it comes to crafting your video marketing messages. If it is way too short, people will not get any value from the video. If it runs too long, people will get bored and just move on.

Make videos just enough time to get your message across. Bear in mind that different lengths work best on different platforms. For Facebook, 30 to 45 seconds is best suited. If you are making a video for an e-mail promoting message, though, you can go longer depending on what you are trying to say.

Include a Call to Action

Do not treat your potential customers like The Sopranos treated its fans. Never show customers what they came looking for and then simply just fade to black. Include some type of call to action at the end of the video. Whether this is a call to visit your website or read a white paper, never waste this chance for follow-up.

Remove Bad Videos

If your local business has a YouTube or other video sharing account, it might seem counterintuitive to delete any of the content. Actually, though, a badly performing video can result in less visibility. If one of your videos has too many down votes, negative comments, or just runs too long, consider axing it to boost your channel's reach.

Great video content is necessary for any successful marketing campaign. Because of this you must devote time to your video strategy. If you're not outdoing your competition in anything, at least outdo them in video.