Everyone must strive to learn from history. This goes for local company marketers, and luckily, there are a variety of lessons from the ancient world.
Quick Reaction to Real World Events
Today, we can send an email to someone instantly, but this has not long been the case. In fact, Genghis Khan's swift riders were the most convenient method of sending messages for a while, and that is what made the conqueror so effective.
Local companies need to recognize how critical it is to have quick reactions to what is going on as well. This means constantly monitoring social media channels to offer fast responses to consumer questions. Also, making the most of real-time events, especially trending topics, to advertise has paid off huge for some businesses.
Related: 15 Awesome Social Media Tips for Beginners
Know Thine Foe
The Ancient Romans were so productive in part because they used scouts and spies to gain info on their enemies. Make sure you are doing the same with your opposition. Tools like BuzzSumo can show you their most favored social media posts, and monitoring their content and sales approaches can go quite a distance in helping you craft ideal marketing responses.
Poor Marketing Due to Limited Options is a Fallacy
Sun Tzu was a powerful Chinese general born in 544 BC, and he created The Art of War, which has pushed military strategy to this day. One lesson from Sun Tzu went, “There are not more than five primary colors, yet in combination, they generate more hues than can ever be seen.”
This lesson is fundamental to local marketers. Limited tools do not excuse second-rate marketing and advertising. With the accessibility to tools available, ranging from social media to email marketing, cost shouldn't ever hold you back.
Related: 3 Marketing Tools You Didn’t Know Could Be Affordable
Those who do not learn from history are doomed to repeat it. The good news is for marketers, history can show you precisely the correct way to handle your local business's marketing.