There are numerous different platforms readily available to marketers wanting to make the most of Display Advertising consisting of Criteo, Ad Roll and Google itself or our very own BWM Local. In this post, I am going to describe 9 various reasons you ought to be making the most of Display Advertising and including it within your total advertising approach.
Just going off the Google Display Network alone, it reaches around 92 % of all internet users. 65 % of those users are reached daily.
The Google Display Network is the largest international display network with over 2+ million websites with more than a trillion impressions served to over 1 billion users monthly.
These are extremely considerable data that ought to stay at the forefront of your mind when you are thinking of whether or not show marketing is right for you.
There are numerous means that you can target prospective consumers using display advertising and Contextual targeting is just among them. Using Contextual targeting in your projects, your adverts will be down to individuals based upon their search query and browsing history. You specify the kind of searches you want your advertisements to appear for in the same way as you would with basic paid search advertising; include keywords and expressions pertinent to your brand or offering. The network will certainly then position your adverts on sites that are relevant to those keywords matching your advertisements contextually to each expression.
Instead of simply sticking to the plain text advertisements that you see in the regular search engine result, you can get extreamly creative with your adverts drawing individuals attention to your offering. Take a look at some of the adverts below. You can see how much they would attract your eye if you were on a web site and also had a need or demand for what the advertisements were promoting.Creative Ad Gallery
Brand name Awareness
Display marketing can be truly inexpensive if you are trying to increase peoples awareness of your brand name. Select the right rates design (I would suggest CPC) and create the best adverts and you can get your brand name seen by thousands of prospective new customers. If you are using the Google Display Network, their technology ensures that your ads do not appear alongside any unfavorable material but I would constantly suggest that you go to the Site Category Options tab in AdWords to particularly exclude your ads from the types of websites you might not want your brand name to be connected with.
High Profile Website Advertising
Utilizing display advertising, you can place your adverts on some extremely high profile internet sites for hardly any cost. Websites such as Expedia, The Train Line and The Independent all show adverts on their website. If you are being related to these sites it can offer the impression that you are investing a lot in your advertising campaigns when it could in fact be costing you a lot less than you think.
In the same way as you can go with Contextual targeting in your campaigns, you can likewise define the websites that you want to appear on. These are called positioning. If you are utilizing Contextual targeting, you can constantly evaluate exactly what sites Google are revealing your advertisements on and any that you like you can pull them into their own handled positioning campaign so you can closely keep track of and fine-tune for the extremely targeted sites.
Multiple Pricing Options
You can pick in between Cost Per Impression (CPM) CPM or Cost Per Click (CPC) bidding when it pertains to marketing on the display network. Choosing CPC bidding indicates that your adverts can be seen by thousands of possible clients but you just have to pay when someone really clicks on the advert.
I don't have much experience with other display advertising platforms but if you are making use of the AdWords Display Network, you can now target by numerous demographics such as these listed below:.
— Interests (travel, home entertainment, sport etc) based upon what they look for or have specified in the Advertisement Preferences Manager.
— Topic (travel, home entertainment, sport etc) based on the sites instead of audience.
— Geographic / Language (English speakers, Worldwide, English Speakers, London) shows ads by area, postcode and language.
— Demographic (age, gender, adult status).
If you want to include more layers of targeting (positioning, topics, gender, age, interests etc) you can include them to either your automatic or handled positioning projects as quote changes (bear in mind to alter the setting to ‘bid only' under the versatile reach tab in AdWords Editor if you wish to have a quote modification on a requirements however still show advertisements when your other targeting criteria show).
View Through Conversions
If you are doing display marketing with the Google Display Network, you should make certain you are utilizing AdWords Conversion Tracking instead of importing your goals straight from Google Analytics.
If you have this in place you can then track View Through Conversions making the data you get from your reports a lot more important. Display advertising might not constantly drive conversions straight from the adverts but the subliminal messaging from the adverts can boost your brand name profile and push individuals to transform with you along the way.