Okay, all of you that have published on LinkedIn raise your virtual hands…
That's what I thought. Very few consider LinkedIn when deciding where to publish content, and in point of fact, that's a big mistake.
Now that it is open to the all LinkedIn users, it's still something of an afterthought among content marketers. This is a shame, because publishing on LinkedIn is a goldmine for content marketers who know how to use it effectively. Let's check out a few of the reasons why you should publish on LinkedIn.
5 Reasons to post your content on LinkedIn!
#1 – To build your own authority
Publishing on LinkedIn in front of professionals who take you seriously can go a long way toward helping to cement your position as a thought leader in your market.
#2 – Syndicating your content
Being able to post content that you may have used on your blog a while ago is a good way to find a new readership. Many times the audience on LinkedIn will not have seen your content, and may be more inclined to give it a serious read, given the nature of the platform.
Related: Using Instagram For Your Business
#3 – Getting your content before a targeted audience
This is a professional site populated and frequented by pros, and as such you'll find a lot less of the fluff traffic that might otherwise come upon your content. This is accomplished by publishing before your connections, and to LinkedIn Groups for wider reach.
#4 – Killer engagement
People active on LinkedIn are highly engaged, and likely to comment and contact you if they see something that appeals to them.
#5 – Possible virality
If you publish something truly good that's getting noticed, you may get a little help from LinkedIn itself in the form of making your content available on one of the Pulse category pages, or on the Home page of LinkedIn itself. This is where the traffic really begins to flood in!