If you are marketing and advertising in this day and age, you are likely using content marketing. Normally, more than 30 percent of marketing budgets are committed to this form of marketing. Luckily, it is easy to outsource this task.
For just a couple pennies per word, you can get great posts and blogs written from online content providers. If you find the right company you will get great, affordable content.
Three affordable marketing tools for your business
#1 Update Your Email Marketing
With the advent of social media many businesses have moved away from email marketing. This is done within the belief that it's not at all effective. As it so happens, though, 91 percent of Americans actually desire promotional emails from businesses they do business with.
Fortunately, there are lots of email marketing platforms out there that charge as little as $20 to $50 a month. Better yet, there are free tools out there if your email list is not too large. This is an extraordinarily low expenditure that can really be worth it.
#2 Generate Facebook Ads
Facebook's intense attempts at getting local business owners to advertise may create the illusion that their ads are costly. After all, if they were cost-effective, everyone would rely on them, right? Fortunately, they are affordable.
For just a few bucks a month you can promote your most well liked content. This helps to ensure that, even if you have a small following, people find their way to you. Even better, you can target specific groups in your own community.
#3 Focus on Content Marketing
Content marketing is a crucial aspect of any modern promotional campaign. In fact, over 30 percent of marketing finances now go towards creating content. Luckily, it's easy to outsource this work.
For just $0.01 to 0.02 per word, you can get 500 word content articles written for you online. Simply find the correct company to work with, and your content can be completely affordable.
Profitable marketing does not always mean spending most of your revenue on additional promotion. So long as you are properly utilizing the right techniques, you can market your business for pennies on the dollar.