Blogs, articles, and whitepapers are some of the most powerful pieces of content but that does not mean that you should avoid other platforms. Videos are also highly effective marketing tools, and depending on your audience, you may even get value from podcasts and slide presentations. Regardless of anything else, do not neglect video which is predicted to dominate 64 percent of all marketers' strategies one day.
Here are three content marketing mistakes you should avoid
Focusing Too Much on Yourself
It seems second nature for an organization to focus on itself when marketing to others, but this should not be the key objective when it comes to content marketing. Consumers enjoy imaginative content because it is valuable. In fact, 90 percent of prospects find custom content useful. This implies marketers must focus on providing value instead of saying “Look at us, we are great!” Rather than selling your customers, try showing your customers why the product or service will make their lives easier and they, in turn, will ask to buy it.
Leaving Out Calls to Action
Just because you are trying to give appeal more than a “Buy Me” vibe in content marketing, it doesn't mean you need to neglect your sale entirely. Once you've provided the information the purchaser values, always add a call to action at the end that would interest them given the content they read. Make certain it flows smoothly, though. “Buy Now” does not flow well from informative content.
Focusing on Only One Format
The written word is a powerful thing, but it mustn't be the only tool employed in your content marketing strategy. It is fine if most of your time is spent with blogs and articles, but don't forget videos, slide presentations, podcasts, or any other form of content that your clients may be interested in. If nothing else, at least utilize video, which is expected to dominate 64 percent of marketers' strategies in the future.
Don't let little goof ups ruin your entire marketing strategy. The good news is, the most common mistakes are often possible to avoid.