3 Approaches to Blend Social Media and Offline Marketing

Facebook recently began allowing entrepreneurs to upload a video in their ‘About' section. This is a ideal opportunity to place that 30-second television spot front and center. Even better is that the video can be changed out at any time, and customers viewing a page for the first time will quickly see the video.

Feature On-Site or Event Deals Via Check In

One of the amazing features of social media platforms like Facebook, Foursquare and Google is that they offer the option to “check in.” This creates a chance for you to use an offline marketing tactic, a discount, and make it determined by social media. Whether it is at an event or at the business location, offer consumers a discount on the spot if they check in on social media.

Apply Hashtags Everywhere

Brands that use hashtags usually see a rise in engagement of 50 percent. Don't let these hashtags be solely reliant on social media, though. Think up a clever and memorable hashtag and post it everywhere. From television commercials to billboards, these serve as hashtag reminders for people to use later.

As a local company owner, you should reap the benefits of every marketing tool at your disposal. This consists of offline marketing. Fortunately, this traditional marketing tactic still plays a significant role in promoting a business.