So what distinguishes your site from all the other e-commerce sites in your market? Why are visitors going to be buying from you rather than any of the other guys?
Moreover, how will you hope to rank in Google if your site is not demonstrably different? You won’t, plain and simple.
Content marketing is what helps your business attract new visitors and convert them into customers. But, how many businesses are following these important strategies today? Let’s look at how some businesses are accomplishing this.
How to use content marketing for your e-commerce sites
Video – Video is one of the best ways to insert content on to your e-commerce pages. Not only will this help you give visitors the visual content they seek, but you will also be able to use these videos in several different ways on several different channels. It can exist on your page, on YouTube, as well as social media. This is an excellent way to generate traffic to your pages.
Create unique descriptions – Create unique textual content for your e-commerce pages. This will jump you ahead of the many folks who copy and paste product descriptions and give you a better chance to rank in the search results. In addition, you have the ability to communicate in a way that is more sales-oriented than a typical e-commerce description.
Show ’em! – An e-commerce site needs to give visitors a clear picture of precisely how their products look and perform. Using original, descriptive images is important to attract the largest number of visitors to your site. Get your camera and try to take some great images of your products. Include these images with your content in order to enhance the effectiveness of the content.
Employ social proof – Nobody wants to be the first one to purchase a new product, taste that different food, or try that new restaurant. These days people are using social networks more and more to help them make their buying decisions. Do your part by including as much social proof as you can put together on your pages. This helps build trust and can be the reason they buy!
The key is to make sure that you are making every effort to have your e-commerce pages stand apart from the crowd. By utilizing content marketing for e-commerce correctly you can do precisely that!