If you’ve not yet devised your 2015 marketing plan, don’t despair, there’s still time, but the earlier you get on this, the more effective it will be for your business this year.
Knowing the direction we’re headed is obviously a good idea, and with something as many-headed as an online business, organization and a clear plan are a must.
But what should you include in your plan for marketing in 2015? What specific items or campaigns stand out as things that will propel your business to where you want it to go, and not merely stand pat. Let’s have a look at 5 things you’ll want to consider when crating your 2015 marketing plan.
5 Ideas to consider including in your 2015 marketing plan
Create a content marketing initiative – If one of your goals in 2015 is to create and post more content, and it really should be, know that doing so can help in many ways. Not only for the immediate benefits of new and fresh content for your web properties, but also affording you the power to repurpose some of that into various forms, multiplying your efforts.
Get into video if you haven’t already – And if you have, get further involved! This is a visual Web, and people would rather watch than read, sad to say. You need to give them what they want, so make sure video and visual content plays a significant part in your 2015 plan.
Invest in your SEO – If your site or content has SEO issues, and you aren’t ranking as highly as you would like in Google’s organic search results, perhaps it’s time to invest some time or money or both into improving your SEO. It will be resources well spent.
Look into alternative sources of traffic – Google isn’t everything, and there are many other viable sources of traffic out there that can drive loads of visitors to your pages. This may also be the time to get into paid traffic, as there are more and cheaper ways to make it happen than ever before.
Adding any new products this year? – If you are planning to add another product, or several, this year, make sure to account for this in your plan, as it obviously will need some time and money too.