Get Listed on Local Directories
Individuals no longer have to check a dozen different sites to find a organization they are looking for. Thanks to local directories, they can now seek out the industry they are looking for and compare and contrast local companies based on reviews, location and a variety of other factors.
That is why it is so imperative that you be listed on these pages and claim them if possible. Yelp, Bing Places, Google My Business and Yahoo Local are good places to get started.
Request Online Reviews
People now heavily utilize review sites to choose who they will do business with. Having purchaser testimonials on these sites won’t only let others see what you are all about, but it also improves your Search engine optimization and online visibility.
Take into account, however, that these sites don’t allow you to solicit positive reviews. You can offer incentives, though, for clients to leave honest reviews.
Use Visible Signage
While some now believe that online marketing is the only important type of promotion, offline marketing certainly is not obsolete.
One of the vital aspects of local marketing and getting found is to have detectable signage onsite. Unfortunately, studies show that 28 percent of businesses do not even have signs onsite.
Consequently, even if you are found online, clients could be bypassing your organization for someone easier to find.
Marketing is important for a successful organization, but it means nothing if customers cannot find you. This is where local marketing comes in, and if it’s done right, new customers will have no problem finding and frequenting your establishment.