What Uber Can Teach Local Businesses about Advertising
In its very first five years, Uber went from nonexistent to worth over $5 billion. There are undoubtedly a multitude of lessons to be uncovered from a organization this triumphant.
The fact is, though, applying their marketing methods directly might not be what your local company needs. Instead, utilizing the lessons they teach us can make your advertising and marketing campaigns more productive.
Form Partnerships
To expand its reach and marketability, Uber has formed partnerships with places like Virgin America. Local businesses can do this as well. This usually only works when teaming with businesses outside of your industry, but it works well.
Restaurants, theme parks, rental car agencies, and any number of other businesses can easily have a mutually beneficial relationship where they each refer consumers to the other.
People Are Going To Pay More For Excellent Products
While many don’t even recognize the fact, the price of your products and services are one of their most marketable features. This often leads business owners to sacrifice quality in an effort to offer prices lower than their competitors. Uber can teach us that this is folly.
While Uber is more cost-effective than a taxi in some cities, this is not the case in New York, Philadelphia, and a few other cities. Yet for some reason, Uber is still effective in these locales. It is because people understand the convenience and quality of service they receive from Uber.
People will pay more for a superb product, so concentrate on that first.
Improved Quality from Quick Feedback
Uber allows its users to right away leave remarks via their mobile device, and this allows the company to continuously improve on their service. You should likewise elicit feedback from your clients.
Offer incentives for straightforward online reviews. These reviews, whether negative or positive, can help in advertising. Positive reviews are great, and since you can answer negative reviews, people will see that you care about client satisfaction.
Uber has obviously done something right to achieve this level of achievement. Why not take a few lessons and shoot for the moon with your corporation as well?