There is no doubt that social media marketing can do fantastic things for a organization. All of these advantages, though, can be quickly undone if you do not grasp social platforms. Refuse to fall for these myths, and you will be a step ahead of the competition.
Scheduling Tools Can Handle Everything
Scheduling tools are good for businesses on social media. Unfortunately, they are not enough. You need to sign on to respond to and talk with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, as it happens. Use schedulers if they help, but remember a live person is always better.
The More Followers, The Better Off
Many local business owners gauge their social media marketing success on how many followers they have. However, this is not always the case. Many page purchase followers, and some organizations gather additional followers through contests. In either of these cases, engagement isn’t likely to follow.
Instead, focus on different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and actual comments is even better. This shows real interaction, and it will tell you which content is doing best for your organization.
Social Media Is Absolutely free
Social media theoretically is free, but oftentimes, having social media success isn’t. Facebook, for instance, doesn’t show your content to everyone who likes your page. It all depends on how much involvement the post gets. Sometimes, it is crucial to promote a post. Unless a business owner is skilled in marketing themselves, it is also essential to have a social media manager.