There is no doubt the world is growing increasingly visual, at least the online world. These days people are a lot more inclined to view visual content than they are to read textual material. For proof you have to look no further than your Facebook newsfeed. 87 percent of the most-shared posts contain photos, and posts with visual content result in 180 percent greater engagement.
You’ve also likely noticed the influx of marketing via visual content. This is one of the least difficult and most lucrative ways to market to come along in a while. And the good news is, there’s still time to make this work for your business too.
5 Types of Effective Visual Content for Marketing
Create an Infographic – Becoming increasingly easier to create, infographics are an exciting new form of visual content that has taken the marketing world by storm. You can creatively pack a load if information into an infographic, which can then easily be shared, ultimately causing great direct traffic and backlinks.
Videos – Versatile and easy to share, videos also offer the ability to be shared widely, and are easy to create in a number of forms. You can produce simple slideshow videos, web cam videos, live on location videos, short Vine or Instagram videos (6- 30 seconds long!) and many more ideas. This form is also perfect for generating traffic and links.
Develop Unique Imagery – It has become easier than ever to craft unique images that are solely available for your marketing purposes. Since it’s become an unwritten rule that images need to accompany or overpower textual content now, it’s up to you to create these. In addition many of these can be posted to sites like Facebook, Twitter, Pinterest and Instagram for more traffic and links.
Screenshots – Screenshots are an excellent way to convey social proof. They are super easy to make, and you can easily insert them into many types of posts, or create slideshows with them.
Create Data Drops – Similarly, you can also convey more complicated data by making use of charts and graphs to illustrate and amplify your points through visualization. This can make a difficult to get concept much more accessible.