If you have no concept what the idea of social proof is everything about, let’s identify it here. Social proof is the idea that people will form and conform their concepts and beliefs to the prevailing knowledge of the crowd, assuming that it is believable.
The capability to convince huge groups of people with a notion entirely supported by the crowd is a heady idea. There are many kinds of social proof out there, and they can bet put to use in the form of reviews, expert recommendations, sheer numbers and more.
Let’s look at 5 types of social proof, and let the concepts start to percolate in your head.
5 Powerful types of social proof
Celebrity social proof – You’ve seen this one countless times, as the latest, most popular celebs endorse items they like. Now I’m sure Peyton Manning consumes pizza, however that’s not why it works. It works due to the fact that individuals LIKE Peyton, and trust him. Papa John is smiling all the way to the bank.
Shortage ploy – In this consumer-driven society we reside in the worry of losing out. This is due to the fact that you or somebody else has simply informed them that they actually need this right now, much like hundreds of others much like them have chosen this minimal time, one-time only offer.
Specialist social proof – There’s something about placing your trust in somebody who has actually existed, or is considered an authority or specialist on the topic that conveys just enough trust to get individuals to buy into the offer. This is where the term “influencer” stems from, and is a powerful method in sales these days.
User generated – Many times satisfied customers feel compelled, (especially when encouraged) to leave a review. This is golden, as you didn’t need to do anything amazing to get it, and it strikes home with your readers as someone similar to them has discovered your product and services helpful. This type supports an authenticity that is tough to beat.
Peer pressure – The power of social networks can extend into the personal lives of users, when they are suggesting things to their good friends. There’s an unwritten responsibility to take this more seriously, and possibly give it a chance, based only on their good friends recommendation. I guess the driving lesson here is beware who your friends are!