It’s always on everyone’s mind: the best way to get more visitors to your blog. You might be creating awesome content there that no one’s seeing, and losing money (and your mind) in the process.
With many choices for delivering visitors to your pages, it’s easy to forget about what is probably the best way available: increasing the size and scope of your email subscriber list.
Building your list while at the same time getting more visitors to your blog is the best of both worlds. Let’s have a look at first how to collect subscribers, and then how to best utilize this technique for greatest effect.
The mechanics of building a larger subscriber base
There are basics to ensuring that you’re doing the best job you can collecting new emails. Here are just a few…
- Don’t forget to put opt-in forms on all your pages
- Try using an exit popup
- Entice subscribers onto your list with a lead magnet
- Run a paid ad campaign to your opt-in pages or lead magnet
- Hold a webinar and ad the signups to your list
- Make videos leading to your offers and lead magnets
Use the methods you are most familiar with and get started! Running paid ads and videos will provide the fastest results. Make list building a lifetime-of-your-business priority.
How to leverage your list to your blog
Here is where the magic comes in. Whenever you publish new content on your blog, you simply email your subscribers about it, offering a short preview and including several links to the blog post.
Make sure your content is worthy of sharing and you may find that not only will this email get your subscribers there, but if your content is worthwhile it will get forwarded and shared far and wide.
Be sure to take advantage of visual content like videos and images, and even offer a bribe to get them there. By all means make sure you have social media buttons active in your email as well, as you never know who has a massive following.
Not only will you get the benefit of additional traffic over time, you will also discover that suddenly a lot more of your posts are ranking organically, because of the traffic, social signals and incoming links.
Sounds like a win-win all around, right?