It’s a well-known fact that emails that don’t get opened never get acted on. Now that we’ve had our daily wisdom from Capt. Obvious, it’s time to really look at what types of email subject lines can result in higher open rates and subsequently, more actions taken on your offers and content.
We’ve selected 7 of the most opened subject line types, and let me begin by telling you what’s not on the list: clickbait. You’ve seen these subject lines; that start with a cleverly worded promise that is iffy in veracity and generally causes distrust. The words “Secrets” and “Shocking” are frequently found in these.
7 examples of email subject lines that get opened
#1 – Emphasize Benefits
You need to tell the reader what they get out of this: everyone wants to know this. Injecting a solid benefit in your subject line, usually with an implied promise of some kind will work wonders for your open rates. One example could be “Create a second income stream in less than 30 days!”
#2 – Ask Questions
By doing so you’re begging a response that often gets answered by them opening the email to find the answer. “Do you really have time to do all this work yourself?”
#3 – How-To
Information is golden, and assuming your audience is the least bit interested in your subject, many will want to find out “How to make a Killer Bacon Omelette in 7 Minutes and 15 Seconds!”
#4 – Targeted
If you can target by either name or particular interest, you’ll cut right to the chase: “Only open if you’re an investor sick of paying too much for trades!”
#5 – Use Lists and Tips
Providing quick research for people is a proven winner, and will get you great open rates. “7 Tips and Tricks for Ditching Your Lousy Job”
#6 – Employ Superlatives
The words “Fastest”, “Easiest” and “Best” when injected into your subject lines are enticing for many who want the info but haven’t the time or know-how to search for it.
#7 – Answers
Often email subject lines that provide answers for common questions in your market are top openers. “10 Reasons Why You Aren’t Getting Paid What You’re Worth!”
Try using some of these types of subject lines and see your open rates soar!