Now that we all concur that great content is a requirement moving forward in 2015 and beyond, the concern then becomes exactly how do we execute this initiative with the time and talents we have offered?
While there will certainly be modifications taking place, such as the need for longer and better quality material, the altering mediums in which that material can be provided and more, it’s beneficial to prepare how we can fill our material advertising calendar in 2015
So let’s jump right into what you will need to think about when doing your content marketing planning.
7 Tips for content marketing planning in 2015.
Video – It’s been stated every year for a long time, but video merely refuses to cool off. It will certainly see another surge in development this year, and is an ideal automobile for delivering content. Make it your business to either begin or maximize your video marketing footprint this year.
Utilize and expand your social media sites – Social media can do lots of wonderful things for material advertising. Not only does it inform you well about exactly what your audience is thinking of, it is a best car for promotion and reach.
Recall at 2014 – Take a journey down memory lane and find out what worked well for your audience in 2014. This can easily be done by taking a look at website analytics and consumer comments, to see exactly what struck a chord last year.
Ask the steed’s mouth – Ask your audience straight what they love or want to see, by utilizing a survey, quiz, contest or poll. Bribe them if required!
Repurposing your best material – Take popular pieces of material and repurpose them into different media. For instance, slice a good post into social media posts, videos, Tweets as well as memes.
Curate excellent material – Another excellent method for offering value for your audience while at the same time increasing your own authority and material is by curating material you discover on the internet.
Attempt brand-new tastes of content – If there is some channel of content creation you’ve yet to check out, such as podcasts or long kind material like whitepapers, perhaps it’s time. Your audience might be hungering for this!