Much of the time in our quest to connect with an audience, make sales, get opt-ins and more, we are depending on our visitors to make that connection via a web link. Thus it would stand to reason that one of our primary tasks in this quest is to make it our business to know how to get them to click!
Turns out there’s more to this than simply hyperlinking “Click here” and expecting them all to show up and shower us with money, emails and more. You really have to coax these things out of them. (You didn’t think it was that easy, did you?)
So to help make your pages a veritable clicking nirvana, let’s look at 5 tips on how to optimize your links for clicks.
5 Tips for getting more clicks from your links!
Get informative with your click text – You have the opportunity to make your links both informative and enticing. Don’t waste this! “Click here” conveys very little in the way of information about what you’re offering or they’re getting. Studies show that link text like “Download your Free PDF Now!” perform significantly better.
Make every link serve a purpose – Don’t link to any other page without a clear purpose. This means to either an offer, resource or other content that will benefit your audience. (and you!) This is particularly true for landing pages, where you hopefully have a singular purpose for any links on the page.
Understand about the color of your links – There is a definite psychology regarding color, and you have to have this firmly in mind when designing links and buttons. For example, blue is a trust color, and orange encourages quick action. Get familiar with these concepts!
Don’t get cute – Trying to hoodwink your audience by promising something in your link that’s really not true will get you a venomous response, and little or no results. Avoid using “clickbait” type of link text at all costs.
Use strategic placement – Understand that the placement of your links is very important. Typically on a landing page you’ll want one link “above the fold” on the page, and include others every scroll or two. After all, the objective is to get the click, right!