According to current reports by Forbes.com, 90 percent of ad agencies and marketing professionals believe that display advertisements are a wonderful means to enhance branding for your business. Here are the top five reasons display advertising work.
Brand name awareness
Display advertisements help to increase brand name awareness by getting images out to viewers when they are surfing the internet. Even if they have actually never purchased the product previously, prospective purchasers will keep in mind the product from the ads they have actually seen, even offline. Current studies have shown that these kinds of advertisements can assist increase awareness of your brand by as much as 63 percent.
It is arguable that display advertisements are the most cost-efficient method to increase your brand name awareness with internet users. Even if users do not click on the advertisements, they still end up having a positive impact on sales constructing familiarity with customers. Seeing advertisements wherever they visit on the web helps them to feel familiar and faithful to your brand name.
Increased website visitation
Recent research studies have actually revealed that banner advertising can increase traffic to a site by approximately 300 percent. By enhancing awareness of your brand with banner marketing, you can increase both online and offline sales without any actions required from the user beyond just seeing your ad on sites they go to on a regular basis.
Enhanced offline sales
Present research shows that display ads can increase offline sales by as much as 43 percent. When seeing an establishment, customers will certainly commonly search out products that recognize to them. When customers see something online, they are far more most likely to recognize it offline while shopping.
Enhance in brand name acknowledgment
Display screen ads can enhance the opportunities of a customer acknowledging your brand by as much as 63 percent for some industries. When they see advertisements repetitively on sites they visit, they are much more likely to keep in mind and acknowledge the brand even if they have actually never ever clicked on any of the advertisements themselves.
Enhanced conversion rates
Current trends in marketing have actually found that for every 100,000 audiences of an advertisement you are most likely to get 160 conversions to your brand name. Given the high traffic of most popular sites today, this can lead to many of conversions making display screen advertisements a wonderful financial investment.
You need to reach potential customers where they spend the most time, and today that location is on the web. If you have any questions about how these types of ads can help your company, kindly contact us today.