When firms take advantage of real-time events in their promotional tactics, this is called real-time marketing. Organizations all over wanted to get on this marketing bandwagon after Oreo sent out an incredibly successful tweet referencing the 2013 Super Bowl blackout. Fortunately, success in real-time marketing will not be brain surgery.
Ensure Some Connection to Company
It is not difficult to jump on a Twitter trend with a random advertising and marketing message, but this message must be relatable to what is taking place. What did Oreo and the Super Bowl have in common? Seemingly nothing, but they were able to link the two in a creative way. Go for this.
Schedule Time Aside for large Events
While it would be great for businesses to have someone on standby monitoring the internet for any huge breaking story, this often just is not possible. After all, we have to participate in the offline world from time to time. There are certain events, though, that company owners should look closely at since they are likely to result in huge stories.
Oreo pulled this off by staying abreast of Super Bowl happenings, but there are many more events where staying up to the mark can pay off as well. Whether it is the Academy awards or a huge local concert, people will be talking online. Coming up with brilliant ways to capitalize on this chatter is the mark of an effective real-time marketing professional.
Pursue Industry Leaders
The only way to properly engage in real-time marketing is to stay abreast of what is happening. Following industry leaders is an outstanding way to do this. When preparing for large events like the Oscars, though, it’s important to follow people linked to the event. This consists of presenters, hosts and even entertainment news sources.
While more time should be spent on other marketing techniques, preparing for and investing hours into real-time marketing can pay large dividends. Organizations are not guaranteed to knock one out of the park each time, but even one success can garner massive attention.